AGGREGATE INFORMATION COLLECTION & USAGE:
We may collect information from visitors to our Web site and users of our services in an aggregate, anonymous form, which means that the information will not contain nor be linked to any personal information other than IP address of your computer. We use this information to measure the use of our Web site and to improve the content of our Web site.

CLICKSTREAM:
As you use the Internet, a trail of electronic information is left at each web site you visit. This information, which is sometimes referred to as "clickstream data," can be collected and stored by a Web site's server. Clickstream data can tell us the type of computer and browsing software you use and the address of the Web site from which you linked to the Web site. We may use clickstream data as a form of aggregate information to anonymously determine how much time visitors spend on each page of our Web site, how visitors navigate throughout the Web site and how we may tailor our web pages to better meet the needs of visitors. Any collection or use of clickstream data will be anonymous and aggregate, and will not contain any personal information.

CHANGES TO POLICY; OPT-OUT PROCESS:
We reserve the right, at our discretion, to change, modify, add, or remove portions from this policy at any time. Your continued use of our Web site following the posting of any changes to this policy means you accept such changes.  However, if at any time in the future we plan to use personal information in a way that differs from this policy, we will provide you the opportunity to opt-out of such differing uses.

LINKS TO OTHER SITES
Our site contains links to other web sites. These sites are not covered by this privacy statement, and we are not responsible for the privacy practices or the content of these other sites.

E-MAIL COMMUNICATION AND ON-LINE SECURITY:
Occasionally, we will send you e-mail communications with information, which may be useful to you, including information about our products and services. We will include instructions in our e-mail messages on how to unsubscribe if you later decide you do not want to receive any future e-mails or other marketing contacts. At times, we may conduct online surveys to better understand the needs, profiles and experience of our visitors. You will be given the option of not participating in such surveys.

SECURITY:
The security of your personal information is very important to us. We attempt to provide for the secure transmission of your information from your computer to our servers by utilizing encryption software. We have put in place appropriate physical, electronic, and managerial procedures to safeguard the information we collect. Only those employees who need access to your information in order to perform their duties are allowed access to your personal information. However, due to the inherent open nature of the Internet, we cannot guarantee that communications between you and Arvidsons, and Arvidsons and you, will be free from unauthorized access by third parties such as hackers and your use of the Web site demonstrates your assumption of this risk.